Team Navitas sat down with July Insider of the Month, Jodi Guber Brufsky – Creator, Founder and Chief Creative Officer of Beyond Yoga – to find out what inspires her to Live Life Positive every day. Read on to learn how she gained her confidence over the years and which practices contributed to her health transformation.
“Who am I? That’s a simple question with a complex answer. I am so many things: a mother, a wife, a lover of life, a business owner, a daughter, a great friend. I am also an avid searcher and a researcher, which is what brought me to Navitas Organics. Before I get into that, I will share a little backstory. I grew up in the entertainment business and found myself tasked with the ongoing challenge of how to survive a sea of skinny when I was not. I mention this because this challenge, although daunting, is one that I happen to be eternally grateful for because it gave me my passion, my drive, my focus and my raison d’étre. Growing up and teaching myself how to flatter my body at any size and feel a sense of belonging (notice I didn’t say fitting in – more on that later) is what inspired me to create Beyond Yoga – an activewear and lifestyle brand for today’s modern woman, designed to fit and flatter many body shapes and sizes. Our mission is to empower women to love themselves as they are today. It is so important to love who you are from the inside out and usually the outside will follow.
Eleven years later and growing, our mission has helped many women feel great about themselves on and off the mat. Today, I continue spreading this message outside of the business by hosting female-attended salons with speakers in health and wellness. As a searcher and researcher, I am always seeking out the newest and latest from astrology and yoga to healthy cooking and medicine readings. This allows me to take what I love and share it with the intention to cultivate deeper connections and more meaningful conversations. I have found that when you are your authentic self and love that self, you find that you no longer need to try to fit in; you will naturally attract those that are like-minded and a sense of belonging takes over.
This brings me to Navitas. In this journey – a life dedicated to reversing the effects of aging and living to 150 years old (I can hope!) – I have found that diet is of the utmost importance. This is not about weight, although when you are fueling your body properly, your body finds its natural set point. I am not saying this is easy, but it is doable. I recently committed to this journey of really watching what I put in and on my body, and Navitas is an important part. Everything from the superfood berries and seeds to the smoothie blends and daily boosts allow for you to know that you are taking great care of yourself.
I know firsthand that many of you reading this care about what you look like and consider things like Botox. Well, I am here to tell you that what you put in your body is responsible for how you age, not just what you do to the outside. Follow along my journey on Navitas social channels every week this month to take charge and join me in turning back the clock from the inside out!”