(Victory Moriyama/Greenpeace/AFP Photo)
TOGETHER, WE CAN HELP! The devastation is astounding as the Brazilian Amazon continues to burn – sending the region, and ultimately, our entire planet into an even deeper environmental crisis. With an 84% increase in forest fires this year alone, Brazil is facing unprecedented destruction that’s only worsened by the 67% rise in deforestation. This rampant and disruptive deforestation encouraged by the Brazilian government has been largely motivated by efforts to expand cattle ranching, providing even greater evidence for our need to commit to a plant-focused diet. By choosing this diet, we can drive demand for plant-based foods and accelerate market signals through the food value chain back to the farmers.
This region is home to some of our most beloved small-scale farmers from whom we’ve been sourcing superfoods for more than a decade, and with the community needing our help now more than ever, we want to do our part.
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